STRATEGI PEMASARAN DIGITAL KERAJINAN TANGAN CEREK DAN CANGKIR DARI TEMPURUNG KELAPA DI DESA GELITING

Marketing unique and artistic cups and kettles made of coconut shells has not been effective. The problem is that marketing activities still need to be more conventional and have limited marketing reach. One alternative marketing method for promotional media, information dissemination, and communication of handicraft products is digital marketing through online media such as Instagram, Facebook, and YouTube. This community outreach program aims to assist partners in developing digital marketing strategies using online media for the handicraft products they produce. The implementation of this community outreach program uses four methods, namely, observation, interviews, documentation studies, and assistance in making branding videos and online posts. The program is successful in introducing the use of online media to develop partners’ marketing strategies.  ---  Pemasaran produk kerajinan tangan berupa cangkir dan cerek dari tempurung kelapa dengan tampilan yang unik dan bentuk yang artistik belum berjalan secara efektif. Permasalahannya adalah kegiatan pemasaran masih bersifat konvensional sehingga memiliki keterbatasan jangkauan pemasaran. Salah satu alternatif metode pemasaran sebagai media promosi, penyebaran informasi serta komunikasi produk kerajinan tangan adalah berupa pemasaran digital melalui pemanfaatan media daring seperti, Instagram, Facebook, dan YouTube. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu mitra mengembangkan metode pemasaran digital menggunakan media daring atas produk kerajinan tangan yang dihasilkannya. Pelaksanaan kegiatan pengabdian kepada masyarakat ini menggunakan empat metode yaitu, observasi, wawancara, studi dokumentasi, dan pendam-pingan pembuatan video branding dan postingan daring. Capaian dari kegiatan ini adalah mitra mampu memanfaatkan media daring untuk mengembangkan strategi pemasarannya

The Problems Related to Potential Trademark Rights Infringement: Construction in Inclusive Legal Perspective on Unregistered Marks

In the current era of globalization and modernization, trademarks play a crucial role in distinguishing products or services in the market. Valid and protected trademark rights are valuable assets for their owners. However, the phenomenon of unregistered trademarks often poses a challenge in trademark protection. This research aims to analyze the legal construction of unregistered trademarks and the conflicts that arise from the perspective of inclusive law. The focus of this research is on the analysis of legal aspects, rights of trademark owners, consumer rights, public policies, and socio-economic aspects. The research method used is normative legal research with a dogmatic legal approach. Data sources include laws, regulations, court decisions, and legal literature related to trademarks. Data analysis techniques use a deductive approach with the application of relevant theoretical frameworks. The results of the research indicate that the inclusive legal construction in the Trademark Law provides broader protection for unregistered trademarks. Owners of unregistered trademarks can obtain protection if consistent use of the trademark in trade can be demonstrated. The inclusive approach in trademark supervision also encompasses unregistered trademarks that have potential rights to protection. Conflicts between protection of unregistered trademarks, consumer rights, and indigenous communities can be resolved through consultation and participation of relevant parties. Specific regulations that acknowledge the traditional knowledge of indigenous communities and the responsibilities of producers can also help resolve these conflicts. Mediation and arbitration mechanisms can also be used as alternative dispute resolution methods